Projects

Arcadia

Arcadia 2022

Creating the identity for a festival called Arcadia: 100 days of culture in Leeuwarden and Fryslân. Art Direction & Graphic Design for this project at @bwhontwerpers.

FriesMuseum

Fries Museum

Creating all sorts of bespoke graphic resources for Fries Museum. Art Direction & Graphic Design for this project at @bwhontwerpers.

Paradys

Paradys

Identity and Graphic Design for an art exhibition in Oranjewoud during a cultural festival called Arcadia 2022. Art Direction & Graphic Design for this project at @bwhontwerpers.

De utrecht Leeuwarden

De Utrecht Leeuwarden

Identity, books and exhibitions for a 1904 Jugendstil cultural exhibition centre. Art Direction & Graphic Design for this project at @bwhontwerpers.

Haute Bordure

Fries Museum
Haute Bordure

Book/editorial design about the long tradition of embroidery in fashion. The accompanying catalog for the exhibition Haute Bordure at the Fries Museum in 2021. Art Direction and Graphic Design at @bwhontwerpers, published by Waanders Uitgevers.

MyWheels

Campaigning for a carsharing service. Offline and Online. Art Direction & Graphic Design for this project at @bwhontwerpers. Photography by @woutervanderlinde.

Noord Nederlands Orkest

Rebranding the oldest professional symphonic orchestra in The Netherlands (1862). Art Direction & Graphic Design with a seasonal illustrator at @bwhontwerpers. Visuals from 2018/2019 in collaboration with @rikoostenbroek.

Fortuna Vlieland

Art Direction, Graphic Design and Web Development for a newly launched beer brewery on the island Vlieland (The Netherlands). An project at @bwhontwerpers. Video by @marleenannema and @tomvanhuisstede.

11fountains

11fountains

11 fountains created by 11 internationally known artists like Jaume Plensa, Lucy & Jorge Orta, Johan Creten and more from all over the world. Art Direction, Graphic Design and Web Development for this project at @bwhontwerpers. Illustrations by Nick Liefhebber.

11fountains

Mijndomein

Providing domains and (shared) hosting, recently adding shared car lease and solar panels, Mijndomein aims to make difficult things easy and affordable for everyone. A project with Art Direction, Graphic Design and Web Development at @bwhontwerpers.

Visit Leeuwarden

A beautiful city in Friesland. Former Capital of Culture in 2018 - Leeuwarden rebranded to Visit Leeuwarden. A project with Art Direction, Graphic Design at @bwhontwerpers. Animation by @dirkjan.co.

Noord Nederlands Toneel

Making theater productions that are relevant to a broad and contemporary audience, in collaboration with Club Guy & Roni. Together they're an interdisciplinary theater house called NITE. A Web Design & Development project at @bwhontwerpers, in collaboration with @halie.nl.

Vikingen

Fries Museum
We Vikings

Book/editorial design about Frisians and Vikings in the coastal area of the low countries. The accompanying catalog for the exhibition We Vikings at the Fries Museum in 2019/2020. Art Direction and Graphic Design at @bwhontwerpers, published by Waanders Uitgevers.

Welcome to The Village

An experimental pop festival and winner of the prestigious EFFE-award for artistic excellence. A project with seasonal illustrators for all sorts of communication. Art Direction, Graphic Design and Web Development at @bwhontwerpers.

Tesla Taxi Service

Art Direction, Graphic Design and Web Development for Tesla Taxi Service in Switzerland. Photography in collaboration with @paolodecaro

Marboei

Marboei

An experience at OBE (Leeuwarden), a stage for literature, art and language. Thirteen poets writing about thirteen breath-taking destinations on the water in Friesland. Art Direction and Graphic Design of this experience/exhibition at @bwhontwerpers.

Cinetree

Cinetree

A platform with beautiful handpicked movies and documentaries. Graphic and Web Design of several campaigns in collaboration with @fabian.hijlkema.

Deepgrooves

A vinyl pressing plant located in a former jail. Building a configurator with 6418 options. Identity and Web Development at @bwhontwerpers.

Sunken Treasures

Keramiekmuseum Princessehof
Sunken Treasures

Book/editorial design about long lost treasures at sea. The accompanying catalog for the exhibition Sunken Treasures at the Keramiekmuseum Princessenhof in 2019/2020. Art Direction and Graphic Design at @bwhontwerpers, published by Waanders Uitgevers.

Leeuwarden-Fryslân 2018

Leeuwarden, Capital of Culture in 2018. Art Direction and Graphic Design varying from several publications to city dressing at @bwhontwerpers. Above a .gif of an invitation for the King & Queen.

TEAMLTD

TEAMLTD

Identity for a Canadian lifestyle brand with a community in pursuit of the extraordinary.

VdVprijs

Vredeman de Vries
Prijs voor de Vormgeving

Had the honor to design the publication for the design award/prize of Friesland (province of The Netherlands), showing all nominees and winners from 2001 to 2017.

Information

Subform is the alias of Dutch art director Dennis de Vries (1991), working at the intersection of design, code and craft.

This is a selected portfolio.
More work & details are available upon request.

Also working/worked for:

  • Elvine Clothing
  • University of California
  • Tryater
  • Q-Music
  • Red Bull Crashed Ice
  • Edouard Malingue Gallery
  • Oerol
  • Noorderbreedte
  • Gemeente Leeuwarden
  • Under de Toer
  • Gemeente Noordoostpolder
  • Rijksoverheid

Some more

👴 32 now

🖌️ Painting/finishing houses, hotels and apartments on Ameland with my dad

🖥️ Worked 9 years at BW H ontwerpers as Creative Director (2015-2023)

🔗 Honorable mentions on sites like It's Nice That, Ligature and Fontanel

📚 Been featured in publications like IdN Magazine (ISSN10294805), Look At Me (ISBN9881358353) and Color Matters (ISBN9881294398)

🗣️ Hosted and ran some small talks, at NHL Leeuwarden for example

👨‍🏫 Taught Interactive Design at Academie Minerva, Groningen (NL) for two years

🎓 Graduated in 2015 with a Bachelor degree in communication/graphic design at Academie Minerva, Groningen (NL)

🏫 Did an internship at Lundgren+Lindqvist, Gothenburg (SE) in 2015

🏒 Hockey was my life until 2011, started playing for fun again recently

👶 Started freelancing in 2009

Contact

Dennis de Vries

hey@subform.net

+31 6 484 558 78

Instagram LinkedIn

CoC/KvK 55546358

💖 Cover art by Sebastian Zimmerhackl (Selam X)

💌 Prophet typeface by Dinamo

🍪 Using Google Analytics (anonymous) :(