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Contact

subform - Dennis de Vries
hey[at]subform.net
+31 6 484 558 78

KvK: 55546358


Experience

Academie Minerva Groningen
Interactive Design (assistent) Teacher
The Netherlands
October 2015 - Present

BW H Ontwerpers
Graphic Design & Development
Leeuwarden, The Netherlands
April 2015 - Present

Lundgren+Lindqvist
Graphic Design & Development
Gothenburg, Sweden
January 2015 - March 2015

We Love It When A Plan Comes Together
Graphic Design & Development
Groningen/Amsterdam, The Netherlands
January 2014 - Present

subform
Graphic Design & Development
Groningen, The Netherlands
January 2009 - Present


Recognition

I worked for clients such as: 3FM, Academie Minerva, Amsterdam ADE, Beachrockers Festival, Cinetree, De Moanne, Ford, Gemeente Groningen, Gemeente Noordoostpolder, Gemeente Terschelling, Hanze Hogeschool, Lawi, Noorderbreedte, NNT, Oerol, Q-Music, Red Bull Crashed Ice, Rijksoverheid, Sissy-Boy, Slachtemarathon, Tryater, Uitvoeringslab Nagele, University of California and more.

Had some online features & interviews on: Abduzeedo, Designcollector, Design You Trust, Digital Abstracts, Fontanel, From Up North, Its Nice That, Ligature, NEUE, OtherFocus, People of Print, Behance Adweek Talent, Behance Branding Served, Behance Student Show, Trendlist, Typographic Posters, Behance Typography Served and many more.

And some offline features & publications in: BNO Vormberichten, Color Matters (Book, Sendpoints Publishing), FILE magazine, Graphic Design Festival Scotland, Look at me! (Book, Sandu Publishing), Museumnacht Amsterdam (Waag), NHL Leeuwarden, PIT Gallery Groningen and more.

Subform is the alias of Internet-based designer Dennis de Vries, offering branding, design & coding services for digital and printed use. I gather and filter ideas to produce concepts that have a simplistic style, but preserve a complete story. ↓ This is a selection of projects I've worked on the past few years, more work is available upon request.

I'm currently working for/at BW H ontwerpers and teaching Interactive Design at Academie Minerva.

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TS 25

TS 25

TS25 is a vision for the future. TS25 looks ahead to Terschelling 2025 and gives residents , business owners, guests, administrators and politicians guidance towards the future. Together with Andries Reitsma at BW H ontwerpers we gave direction in the visual aspect of this project. This vision is built on three main pillars: a strong society, a sustainable economy and a valuable environment. They form the foundation of the future of Terschelling 2025.

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Deeptrax Records

Deeptrax Records

Deeptrax is one of the biggest record stores for rare underground music on the WWW. Based in Leeuwarden, The Netherlands with a small shop/storage for thousands of records and recently started the recordlabel Deeptrax.

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Topcompetitie

Topcompetitie

Topcompetitie is a long lost (last used in 2000) classification/placing list in the elite cycling competition in The Netherlands. In cooperation with the KNWU (Dutch Cycling Organisation) the people behind Topcompetitie (Top Competition) want to re-introduce “the list” into Dutch cycling to keep track of prospects for pro cycling. The identity and website (development done by www.andriesreitsma.nl) are based on bright orange and white – which will correspond with the orange, white, dotted and blue jerseys in the peloton which show the leaders in the current standings. The logo(mark) is a dynamic base with diagonal lines and a simple T/Arrow pointing to the top. More information: www.topcompetitie.nu. Photography: Léon van Bon


www.topcompetitie.nu
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Cinetree

Cinetree

Together with Fabian Hijlkema we’ve worked on branded collateral and a fresh new homepage for Cinetree. Cinetree is a platform with beautiful handpicked movies and documentaries. The campaign with Cinetree movie posters (stills from Drive, Public Enemy Number One and The Act Of Killing) were spread around Amsterdam and Den Haag with quotes from Humberto Tan, Carice van Houten and Joris Luyendijk.


www.cinetree.nl
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Cinetree filmposters

Cinetree filmposters

Cinetree is a platform with beautiful handpicked movies and documentaries.

I was responsible for around ten alternative posters which are used by Cinetree as promotional material. All posters are inspired on the movie itself, in a minimal Cinetree “style”.

Special thanks to Max Weinland from Riesling Type, providing awesome typefaces.


www.cinetree.nl
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Treshombres x Sir-Pete

Treshombres x Sir-Pete

Together with the 3 guys from Treshombres bikes we came up with the new 2016 frame and kit for the Fixed Gear Crit team of Sir-Pete. An a-symmetrical approach with bold colors make sure they’re a vivid team in the pack! In-use photos by Tom Bergman.

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Tesla taxi Service

Tesla taxi Service

Tesla Taxi Service is among the first in Switzerland to offer an electric taxi service. Their mission is to drive you safely and comfortably to your chosen destination – in an eco-friendly way. TTS’ new identity (and website) is a bold tri-tone style, preserving the luxurious appearance of Tesla and pairing it with a classic Taxi color. The identity is based on the multiple names other luxurious taxi services are using, therefore the identity is using terms such as car, driving, limo, cab and taxi in the identity as well, which can be seen (for example) on the scrolling action of the website – showing the motion of traffic and taxis in a busy street. The website (also) gives people the opportunity to book a cab online, whenever you need one in Switzerland. Together with friend/photographer Paolo De Caro the tone of TTS is set in a luxurious way, showing the luxurious in- and exterior of the cars TTS are offering. The identity is printed on GF Smith Duplex Colorplan 700gsm Citrine and Ice White using FF Mark trhoughout the whole identity.


www.teslataxiservice.com
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Toanhûs

Toanhûs

Toanhûs is the Center for the Arts for the Fryske Marren, which is located in Joure, Friesland. Toanhûs offers lessons and courses in various fields, ranging from playing instruments to dancing and from theater to art & design. At Toanhûs it’s all about fun and developing your creative talent, for all ages. At BW H ontwerpers I was responsible for the overall identity. The identity is based on the playful aspect of the institute – the dynamic moving T is displayed in numerous positions, making the identity bold and fun.


www.toanhus.nl
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Slachtemarathon

Slachtemarathon

From the sea into the heart of Friesland is the Slachte; a dream of a dike from Oosterbierum to Raerd. 15,000 participants walk or run the 42 195 meters. At BW H ontwerpers I provided the design/development for the last edition ranging from the website to merchandise.


www.slachtemarathon.frl
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EDBA

The Economic Development Board Almere (in short: EDBA) is constantly looking for promising economic developments. The EDBA encourages innovation and collaboration in business, knowledge institutions and the government. It is important that Almere continues to grow and continues to strengthen its position in the Amsterdam metropolitan area. The focus is on big data, health and circular economy. At BW H ontwerpers I visualised the digital annual review where all these developments are shown.


jaaroverzicht.edba.nu
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Noorderbreedte

Noorderbreedte

As an independent magazine Noorderbreedte shares stories about landscape, nature, environment, sustainability, cultural heritage, urban planning, architecture and urban planning, art and photography in the north of The Netherlands. Noorderbreedte published five times a year with a regular edition. It also organizes Noorderbreedte theme issues and special editions. At BW H ontwerpers I’ve created multiple issues sharing multiple stories throughout the years 2015/2016

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NNTWEE

NNTWEE (NNTWO) is the youth platform of NNT – Noord Nederlands Toneel (the Northern Dutch Theatre). The group/platform is sharing their activity with blogs, vlogs and photoseries on their brand new website displaying their iconic NNTWEE identity (initiated by Buro Reng).


www.nnt.nl/nntwee
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A DATA A DAY

A DATA A DAY

A DATA A DAY is the visual playground of Sebastian Zimmerhackl. He is forcing himself on a daily basis to produce new data/datum, to develop new techniques to redefine his workflow. Sebastian considers everything an experiment, nothing is wrong. He quotes: Fail Good — Fail Better — Fail Best. The website is developed by me, showing a dynamic gallery with an adapting moving background. Typefaces provided by Optimo.ch and Dinamo.us.


www.adataaday.com
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Eind Expo 2013

Eind Expo 2013

Academie Minerva is an Art Academy based in Groningen, The Netherlands. With many artistic talents in the same place, this could only result in a great catalogue with all kinds of art – beautiful pieces from graduation students studying Graphic Design, Illustration, Visual Arts and Art & Design teachers. This project was initiated by AMP/Projectbureau, who asked me to do this exciting project together with friend and colleague Joost Bos for their 2013 Graduation Expo. This resulted in Posters, Flyers, Invitations, Stickers, Tape, Cards, Cardsleeves, Routing and more..

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Bereikbaar

Bereikbaar

A subtle logo, for a new brand called bereikbaar. Bereikbaar means signal/being reachable in dutch which is a link to the services they offer. The essence of bereikbaar is repairing mobile devices together with providing (new) mobile parts. The name is based on the fact that people want to be reachable again, they want to have a signal on their mobile device. Bereikbaar was an online business at first, but now they focus on the offline market, they become reachable/bereikbaar for the people living in and around Heerenveen (The Netherlands).


www.bereikbaar.nu
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Eindexamen 2012

Eindexamen 2012

Academie Minerva is an Art Academy based in Groningen, The Netherlands. With many artistic talents in the same place, this could only result in a great catalogue with all kinds of art – beautiful pieces from graduation students studying Graphic Design, Illustration, Visual Arts and Art & Design teachers. This project was initiated by AMP/Projectbureau, who asked me to do this exciting project together with friend and colleague Joost Bos for their 2012 Graduation catalogue & presentation. This resulted in Posters, Flyers, Invitations, Stickers and a Graduation Catalogue.

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Uitvoeringslab Nagele

Uitvoeringslab Nagele

A Project commissioned for Gemeente Noordoostpolder. This identity is based on the Rietveld houses in Nagele. Uitvoeringslab Nagele is a temporary solution to give the city (and the citizens) a boost. A temporary framework. As seen in the logo (mark) it has geographic references in the logo. In Dutch language, brackets are used for corrections and to make a clear difference from the text. This is also a reference to the Uitvoeringslab Nagele project. One of the ideas of Uitvoeringslab Nagele was to give the citizens of Nagele a clinic, to paint their houses. Which resulted in an improved look of the town, with happy citizens.

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